4.4 Article

From Buzzword to Biz World: Realizing Blockchain's Potential in the International Business Context

Journal

CALIFORNIA MANAGEMENT REVIEW
Volume 66, Issue 1, Pages 124-148

Publisher

SAGE PUBLICATIONS INC
DOI: 10.1177/00081256231202266

Keywords

blockchain; international business; inter-organizational collaboration; innovation; technology management; adoption

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This article provides a contextualized understanding of the potential for blockchain technology to become a general-purpose technology (GPT) by analyzing international business use cases. It discusses how the extensiveness, evolvability, and enabling aspects of blockchain influence the value, vision, and viability required for successful real-world applications.
Initially making its name as the backbone technology of Bitcoin, blockchain has been referred to as a distributed ledger, public database, Internet of value, digital infrastructure, network, and platform. Compared with fluctuating cryptocurrency and non-fungible token (NFT) markets, applications of blockchain technology in more diverse business scenarios have received less attention. By analyzing 16 international business use cases under eight categories of blockchain-based solutions, this article offers a contextualized understanding of the potential for blockchain to become a general-purpose technology (GPT). It discusses how the extensiveness, evolvability, and enabling (3Es) aspects of blockchain influence the value, vision, and viability (3Vs) required for successful real-world applications. The article discusses how firms can draw on lessons from failed cases and good practices of existing cases to enhance the 3Vs for blockchain adoption.

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