Related references
Note: Only part of the references are listed.
Article
Business
Kyung Young Lee et al.
Summary: This study applies the information system success model to examine the relationships among actual use, use continuance intention, user satisfaction, and net benefits in the context of quick-service restaurant patrons using self-service kiosks and mobile applications for food ordering. The study also investigates the moderating roles of social interaction anxiety and language proficiency in these relationships. The findings reveal positive associations among actual use, use continuance intention, and satisfaction with the contactless technologies, leading to improved patron satisfaction with the restaurant. Furthermore, social interaction anxiety positively moderates the relationships between actual use/satisfaction and individual benefits, while language proficiency shows negative moderating effects on these relationships.
Article
Business
Yogesh K. Dwivedi et al.
Summary: The initial hype surrounding Meta Platforms' vision for the metaverse has evolved into ongoing discussions about its impact on users, organizations, and society at large. The potential for consumer interaction with brands within the metaverse is a subject of significant debate in marketing circles, highlighting both challenges and transformative opportunities. This study explores the marketing implications of widespread adoption of the metaverse, drawing on expert insights to identify new research directions and propose a framework that offers valuable contributions to academia, practice, and policy-making. It concludes with a checklist for researchers, clarifying how the metaverse can benefit digital marketing and advertising, branding, services, value creation, and consumer well-being.
PSYCHOLOGY & MARKETING
(2023)
Article
Environmental Studies
Dimitrios Buhalis et al.
Summary: Metaverse is the next disruptive technology that combines the physical and digital universe, allowing seamless traversing between them. It offers digital immersion for users to experience ancient encounters, space exploration, and dangerous natural phenomena. This concept has been evident in gaming ecosystems, and is expected to revolutionize travel and tourism management and marketing. Through digital twins, Metaverse empowers destination awareness, planning, interaction, and engagement, transforming consumer behavior.
TOURISM MANAGEMENT
(2023)
Article
Computer Science, Interdisciplinary Applications
Dai-In Danny Han et al.
Summary: This paper critically reviews literature on virtual reality consumer experience escapes and discusses the issues in its design and application, as well as the impacts on consumer health and well-being. It presents future considerations and a sequential research agenda.
Article
Business
Philipp A. Rauschnabel et al.
Summary: The article discusses the holistic approach to augmented reality marketing and proposes the BICK FOUR framework as a tool to organize goals. It also introduces several fundamental differences between augmented reality marketing and traditional digital marketing concepts. Insights from managers further enhance the practices of augmented reality marketing, and ethical and legal considerations are also discussed.
JOURNAL OF BUSINESS RESEARCH
(2022)
Article
Business
Dogan Gursoy et al.
Summary: This article first explains the concept of the metaverse, particularly in the context of the hospitality and tourism industry. Next, it proposes a conceptual framework for creating metaverse experiences and identifies research gaps and agenda items. Finally, it classifies future research agendas into three categories: staging experiences, understanding consumer behavior changes, and marketing and operations strategies in the metaverse.
JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
(2022)
Article
Chemistry, Multidisciplinary
Ken Nah et al.
Summary: This article studied the direction of improvement in factors that can enhance immersion in the user experience of digital humans. Through a qualitative survey targeting Generation Z who are familiar with the digital environment, it was found that there are different mental models between developers and users in the digital human experience. The study found that in order to improve user immersion, further development of non-verbal expressions using the five senses should be emphasized rather than solely focusing on the human-like appearance of digital humans.
APPLIED SCIENCES-BASEL
(2022)
Article
Hospitality, Leisure, Sport & Tourism
Minwoo Lee et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2020)
Article
Environmental Studies
Sandra Maria Correia Loureiro et al.
TOURISM MANAGEMENT
(2020)
Article
Computer Science, Interdisciplinary Applications
Justin Maximilian Mittelstaedt et al.
Article
Behavioral Sciences
Francisco Rebelo et al.