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Business
Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube
Nils Wlomert et al.
Summary: This article discusses the ongoing debate about the regulation of user-generated content (UGC) video streaming platforms, particularly in the music industry, and the potential changes to these regulations. The study examines the impact of UGC availability on other streaming channels using a quasi-experiment involving an agreement between YouTube and the German royalty collecting society. The findings reveal that while UGC availability stimulates demand for most songs, cannibalization occurs for recent releases and hit releases, resulting in a negative overall revenue effect.
MARKETING SCIENCE (2023)
Editorial Material
Business
Comment on Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube
Rebecca Tushnet
Summary: This article examines the impact of music on YouTube and its consumption on other platforms. It emphasizes that the conclusions should not be generalized to the entire internet and that the safe harbor regime mainly protects websites that are different from YouTube. The article provides insights for music companies in their negotiations with copyright owners.
MARKETING SCIENCE (2023)
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