4.4 Book Review

The power of experiments: Decision making in a data-driven world

Related references

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Article Multidisciplinary Sciences

A 680,000-person megastudy of nudges to encourage vaccination in pharmacies

Katherine L. Milkman et al.

Summary: Text-based reminders can effectively encourage pharmacy vaccination by informing patients about available flu shots and sending multiple reminders over a period of time. This study highlights the value of testing various nudges simultaneously.

PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA (2022)

Article Multidisciplinary Sciences

Megastudies improve the impact of applied behavioural science

Katherine L. Milkman et al.

Summary: Policy-makers are increasingly turning to behavioural science for insights on improving citizens' decisions and outcomes. The megastudy introduced in this study compared the effects of many different interventions in the same population on objectively measured outcomes, showing promising results in improving exercise habits among participants. This approach highlights the potential for megastudies to enhance the evidentiary value of behavioural science by testing multiple ideas simultaneously.

NATURE (2021)