4.4 Article

Dissonance minimization and conversation in social networks

Journal

JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION
Volume 215, Issue -, Pages 167-191

Publisher

ELSEVIER
DOI: 10.1016/j.jebo.2023.09.013

Keywords

DeGroot learning; Social influence; Audience tuning; Dissonance minimization; Conversations

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This study investigates the impact of social learning in networks on belief revision, consensus conditions, and convergence speed. The findings indicate that adjusting statements to align with associates facilitates extensive belief propagation and faster convergence, but it may impede society from reaching a consensus.
We are examining social learning in networks, where agents aim to minimize cognitive dissonance resulting from disagreement by adjusting their statements in conversations to align with those their associates, rather than truthfully sharing their beliefs. Our analysis investigates the impact of this adjustment, known as audience tuning, on belief revision, limiting beliefs, consensus conditions, and convergence speed. Our findings demonstrate that audience tuning facilitates extensive belief propagation beyond immediate associates, resulting in faster convergence most of the societies considered. It also leads to a redistribution of influences on long-run beliefs, favoring agents with lower dissonance sensitivity. We also show that endogenous changes in the network, driven by dissonance minimization, can impede society from reaching a consensus.

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