The Reach and Accuracy of Information on Autism on TikTok

Purpose: Although social media platforms have made information about autism more accessible to the general public, concerns have been raised about the unfiltered nature of the content they host. In the current study, we examined the reach and accuracy of videos providing informational content about autism on TikTok, a popular social media platform. Methods: We examined engagement indicators (including views and likes) for the TikTok videos associated with the #Autism hashtag. Two coders independently fact-checked informational content of the most viewed videos from the #Autism hashtag videos and coded it as either accurate, inaccurate or 'overgeneralization' based on the consistency of the information in the videos with current knowledge on autism. Results: Videos associated with the #Autism hashtag accrued 11.5 billion views collectively. An examination of the top 133 videos providing informational content on autism, which totaled 198.7 million views and 25.2 million likes, showed that 27% of the videos were classified as accurate, while 41% were classified as inaccurate and 32% as overgeneralized. There were no significant differences in engagement between accurate and inaccurate/overgeneralized videos. Videos created by healthcare professionals were more likely to include accurate information. Conclusion: The informational content about autism made available on TikTok reaches a wide number of people. Most of the information provided, however, appears to be misaligned with current knowledge. It is important for healthcare providers and other professionals to be aware of the autism-related content being shared on TikTok so that they can better engage with the large community of TikTok users.

Automated summary

The purpose of this study was to examine the reach and accuracy of informational videos about autism on TikTok. Results showed that videos associated with the #Autism hashtag accrued 11.5 billion views collectively. Out of the top 133 videos providing informational content, 27% were classified as accurate, 41% were classified as inaccurate, and 32% were classified as overgeneralized. Videos created by healthcare professionals were more likely to include accurate information.