We must invest in behavioural economics for the HIV response

Effective HIV prevention and treatment are widely available, but services are underused and underdelivered. Behavioural economics offers insights into why this is and shows us cost-effective interventions to change behaviours. We call for investment in scaling up behavioural economics approaches to aid in progress towards ending HIV.

Automated summary

Effective HIV prevention and treatment services are not fully utilized, and the reasons behind this can be understood through the lens of behavioral economics. This field offers cost-effective interventions to change behaviors, and we urge investment in scaling up these approaches to help in ending HIV.