Is UK Puppy Purchasing Suffering a Long COVID Effect? Ongoing Negative Impacts of the COVID-19 Pandemic upon Puppy Purchase Motivations and Behaviours in 2021

Simple Summary The COVID-19 pandemic resulted in widescale changes to how UK puppy buyers purchased their puppies. Many of these changes threatened canine welfare by increasing the likelihood of buyers purchasing a puppy from a low-welfare source, e.g., collecting a puppy away from its place of birth or without seeing their mother, both of which are currently illegal in the UK. However, whether these puppy-purchasing changes were limited only to the 2020 'peak pandemic' phase and had returned to their pre-pandemic baseline afterwards or had persisted into the later phases of the pandemic in 2021 was not known. This study explored how and why puppies were purchased in 2021 and then compared this to the same date-periods in 2020 and 2019. Valid responses were analysed from the owners of 1148 2019 puppies, 4369 2020 Pandemic Puppies, and 2080 2021 puppies. Although some of the peak pandemic changes had returned to pre-pandemic levels in 2021, some worrying trends still persisted, including 2021 puppies being less likely to be viewed in-person pre-purchase or to be collected from inside their breeders' property, compared to 2019 puppies. Furthermore, concerning year-on-year increases were documented between 2019 and 2021 in the number of puppies being sold with a passport indicating importation to the UK, often under the minimum legal age for import. The issues identified in this paper require further monitoring and intervention to protect canine welfare in the future. The COVID-19 pandemic led to a surge in acquisitions of puppies in the UK, dubbed the Pandemic Puppy phenomenon. In addition to an increased demand for puppies, widespread changes to both why and how puppies were purchased during this period compared to pre-pandemic 2019 purchases were documented, many of which threatened canine welfare (e.g., puppies being collected away from their place of birth, without seeing their mother). This study aimed to explore which changes to the pre-purchase and purchase motivations and behaviours of UK owners who purchased a puppy aged <16 weeks in the 2020 phase of the COVID-19 pandemic had persisted into 2021 or had returned to pre-pandemic 2019 levels. An online survey was conducted during February to April 2022 from which 2080 valid responses were analysed (2021 puppies) and compared with previously collected data from comparable cohorts in 2019 (n = 1148, 2019 puppies) and 2020 (n = 4369, Pandemic Puppies). While the majority of the peak pandemic changes documented in 2020 had returned to their 2019 pre-pandemic baseline, others persisted into 2021. Multinomial logistic regression models revealed that the shifts during 2020 towards owners viewing their puppy pre-purchase over video calls or via video recordings/photos rather than in-person and towards collecting their puppy from outside of their breeders' property rather than inside had persisted into 2021 and had not returned to pre-pandemic levels. Year-on-year significant rises in the number of puppies sold with a passport were documented between 2019 and 2021, with over 1 in 10 2021 puppies having been sold with a passport, the figure more than doubling since 2019. An increasing number of these puppies sold with a passport were under the minimum legal age for import at sale. Going forward, these concerning changes require further monitoring and human behaviour change interventions to tackle, including increased buyer awareness but also legislative approaches to prevent the greatest harm.

Automated summary

The COVID-19 pandemic brought about significant changes in how puppies were purchased in the UK, which posed threats to their welfare. This study found concerning trends in 2021, including reduced in-person viewings and purchases made outside of breeders' properties. Moreover, the number of puppies sold with passports indicating importation to the UK increased between 2019 and 2021, with a significant proportion being sold at an illegal age. These issues necessitate further monitoring and intervention to safeguard canine welfare.