Journal
TRANSPORTATION RESEARCH PART C-EMERGING TECHNOLOGIES
Volume 152, Issue -, Pages -Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.trc.2023.104140
Keywords
Ride-sourcing; Driver behavior; Incentive effects; Supply management
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Driver incentives have become an important tool for ride-sourcing operators to address labor supply management challenges. However, the lack of understanding about the influence of threshold-based incentives on driver labor supply can limit their effectiveness. In this study, we analyze the treatment effect of these incentives on ride-sourcing drivers' behavior and find that their impact is limited by design and drivers' working schedules. Additionally, the incentives only affect drivers' decisions before reaching the threshold.
In recent years, driver incentives have become a vital tool for ride-sourcing operators to deal with supply management challenges brought by a high level of labor flexibility and scarcity. However, despite its large-scale implementation in the industry, an understanding of the influence of threshold-based incentives on driver labor supply has been lacking. This lack of understanding could greatly reduce the efficiency of incentives on regulating labor supply. Thus, in this study, using an extensive ride-sourcing dataset, we conduct a comprehensive analysis of the treatment effect of driver incentives on ride-sourcing drivers' behavior. Our results suggest that although threshold-based incentives positively impact drivers' labor supply along the intensive and extensive margin, their effectiveness is limited by their design and drivers' working schedules. The incentives cannot alter the drivers' participation outside their normal schedule and have limited effective ranges within drivers' shifts. We also find that the incentives only have an impact on drivers' working decisions before the incentive threshold is reached and the reward collected, but not after.
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