4.8 Article

Reshares on social media amplify political news but do not detectably affect beliefs or opinions

Journal

SCIENCE
Volume 381, Issue 6656, Pages 404-408

Publisher

AMER ASSOC ADVANCEMENT SCIENCE
DOI: 10.1126/science.add8424

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Studying the impact of reshared content on Facebook during the 2020 US election, researchers found that removing such content decreases users' exposure to political news, including untrustworthy sources, leads to a decrease in overall clicks and reactions, and reduces partisan news consumption. Furthermore, removing reshared content results in a decline in news knowledge within the sample, although generalizing this to all users remains uncertain. Surprisingly, the treatment does not significantly affect political polarization or individual-level political attitudes.
We studied the effects of exposure to reshared content on Facebook during the 2020 US election by assigning a random set of consenting, US-based users to feeds that did not contain any reshares over a 3-month period. We find that removing reshared content substantially decreases the amount of political news, including content from untrustworthy sources, to which users are exposed; decreases overall clicks and reactions; and reduces partisan news clicks. Further, we observe that removing reshared content produces clear decreases in news knowledge within the sample, although there is some uncertainty about how this would generalize to all users. Contrary to expectations, the treatment does not significantly affect political polarization or any measure of individual-level political attitudes.

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