Entrepreneurial motivations and business performance: A study of female online microbusiness owners

This study aims to examine the correlation between various types of entrepreneurial motivations and the corporate performance of self-employed micro-businesses operated by women in China. Through the application of Structural Equation Modeling (SEM) estimation on a sample of 160 female entrepreneurs, our findings reveal that female entrepreneurs driven by pull motivation prioritize non-financial performance as their primary goal. Conversely, those driven by push motivation exhibit a greater emphasis on financial performance. Furthermore, the cross-group analysis indicates that a high level of motivation among necessity-driven female microbusiness entrepreneurs contributes to achieving a high level of financial performance, whereas a high level of motivation among opportunity-based female microbusiness entrepreneurs does not significantly influence non-financial performance. The implications of these findings for research and policy development pertaining to Chinese female online microbusinesses are also discussed.

Automated summary

This study examines the relationship between different entrepreneurial motivations and corporate performance of self-employed micro-businesses operated by women in China. Using Structural Equation Modeling (SEM) on a sample of 160 female entrepreneurs, the findings show that female entrepreneurs driven by pull motivation prioritize non-financial performance, while those driven by push motivation focus more on financial performance. The analysis also reveals that high levels of motivation among necessity-driven female microbusiness entrepreneurs contribute to achieving high financial performance, while high levels of motivation among opportunity-based female microbusiness entrepreneurs do not significantly influence non-financial performance. The implications of these findings for research and policy development related to Chinese female online microbusinesses are discussed.