4.6 Article

The top sports medicine influencers on X (formerly Twitter)

Journal

JOURNAL OF SPORTS SCIENCES
Volume -, Issue -, Pages -

Publisher

TAYLOR & FRANCIS LTD
DOI: 10.1080/02640414.2023.2259723

Keywords

Exercise science; sports science; influential; social media

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This study identified the top sports medicine influencers on X and found that physical therapists/physiotherapists comprised 48% of the influencers. Most influencers were affiliated with academic settings and showed an interest in soccer and rugby.
BackgroundWith increasing sports medicine content on social media, we sought to identify the top sports medicine influencers on X (formerly Twitter) and analyse their common characteristics.MethodsX influence scores for Sports Medicine were collected in November 2021 from Right Relevance. Accounts were then screened in a blind, duplicate manner for personal and X profile characteristics.ResultsPhysical therapists/physiotherapists made up 48% of the top sports science and medicine influencers. Locations in the U.S. and U.K. were listed for half of the influencers. The mean h-index was 30.2 (95% CI = [24.8-35.6]) with a median of 22.0 (range = 1-101). Most individuals reported multiple practice settings (63%), with 60% associated with an academic setting. Professional (62%) and Olympic (49%) level athletics were most frequently mentioned, with soccer (48%) and rugby (30%) as the most common sports. Among 76 profiles with URLs, most were linked to personal websites (57.9%).ConclusionThe top influencers on X consisted of accredited sports science and medicine professionals across various locations and occupations, providing ample networking and collaboration opportunities. The relatively high h-index in this study suggests sports science and medicine influencers on X are notable contributors to academic literature.

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