Journal
JOURNAL OF CLEANER PRODUCTION
Volume 428, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jclepro.2023.139516
Keywords
Co-innovation; Business networks; Innovation; Green orientation
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This study investigates the relationship between green orientation, co-innovation, and innovative efficiency. The findings reveal that green orientation has a significantly positive impact on both innovation output and co-innovation output, especially when institutional co-innovation is involved.
The study covered in this paper investigates the relationship between green orientation, co-innovation, and innovative efficiency. By employing non-parametric techniques, the joint role of green orientation and coinnovation in optimal innovation configurations of companies was examined. Efficiency comparisons were conducted using a sample of 734 firms from seven OECD countries, obtained from the Global Competitiveness Project for 2019. The findings revealed that companies following a green orientation demonstrated significantly higher levels of innovation output as well as greater co-innovation output compared to firms without a green strategy. Specifically, the study found that the amplifying impact of green orientation on innovative efficiency is consistently enhanced across all studied economies when co-innovation is involved. Institutional co-innovation was identified as a crucial factor contributing to these results.
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