Journal
FOOD RESEARCH INTERNATIONAL
Volume 173, Issue -, Pages -Publisher
ELSEVIER
DOI: 10.1016/j.foodres.2023.113451
Keywords
Consumer behaviour; Food choice; COVID-19; Crisis behaviour; Price increases
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The COVID-19 pandemic and the war in Ukraine have caused changes in European consumers' daily behaviors, particularly in terms of food consumption. Rising prices have led to increased price sensitivity and a focus on healthier and sustainable food choices.
When the COVID-19 pandemic subsided, the war in Ukraine led to further disruptions in consumers' daily behaviours, with rising prices for food and energy. We conducted a survey study on self-reported changes in foodrelated consumer behaviour in ten European countries and compared the results to a similar study conducted two years ago. A latent class cluster analysis distinguished five clusters and showed that different types of consumers can be distinguished based on how they react to the crisis as regards their eating habits. 19% of survey participants reported no major changes, and 32% reported changes mostly in terms of more price sensitivity. Among those that reported changes beyond reacting to higher prices, there are indications of more mindful eating and more deliberate choices. The changes already found earlier in response to the COVID-19 pandemic therefore seem to have been strengthened and supplemented by reactions to price increases. The results present a challenge to the food industry in terms of supplying healthy and sustainable food at affordable prices.
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