4.7 Article

Remanufacturing with innovative features: A strategic analysis

Journal

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 310, Issue 2, Pages 655-669

Publisher

ELSEVIER
DOI: 10.1016/j.ejor.2023.03.027

Keywords

Manufacturing; Remanufacturing; Innovation; Competitive pricing; Game theory

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In this study, the best remanufacturing strategy for OEM and IR in an innovative industry is investigated, taking into account the consumer valuation of products and the level of innovation. The research focuses on including innovative features in remanufactured products instead of passively carrying over product quality. Three remanufacturing strategies are considered: not remanufacturing, remanufacturing without adding innovative features, and remanufacturing with upgrades. The impact of competition and remanufacturing strategy on firms' environmental impact and consumer surplus is analyzed.
In this study, we investigate the best remanufacturing strategy for the original equipment manufacturer (OEM) and independent remanufacturer (IR) in an innovative industry where the consumer valuation of the products increases with the level of innovation, and we characterize how the best strategy changes with the identity of the remanufacturer. Our work differs from existing articles that investigate the re -manufacturing strategy in the presence of quality decisions, by actively including the innovative features in the remanufactured products, as opposed to passively carrying over product quality to the remanufac-tured products. We consider three remanufacturing strategies: (i) not remanufacturing, (ii) remanufactur-ing without adding innovative features, and (iii) remanufacturing adding innovative features (upgrading). To analyze the problem, we create a single-period model where the OEM determines the level of innova-tion and the quantity of new products, in both competitive settings, and either the OEM or IR determines the remanufacturing quantity depending on the competitive setting. We investigate how the firms' en-vironmental impact and the consumer surplus are affected by the competition and the remanufacturing strategy.& COPY; 2023 Elsevier B.V. All rights reserved.

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