Equilibrium analysis in dual-channels supply chain with dominant e-tailers

Article Management

When and how should a retailer use third-party platform channels? The Impact of spillover effects

Xueping Zhen et al.

Summary: This study examines whether and how retailers should sell their products on third-party platforms and analyzes the impact of spillover effects between offline and internet channels on the decision-making process.

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2022)

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Article Management

Channel Structures of Online Retail Platforms

Albert Y. Ha et al.

Summary: This paper investigates the channel choice problem of an online platform that exerts service effort to enhance the demand in its sales channels. The study explores the phenomenon where many manufacturers sell the same products through both channels of the same online retail platform. The research highlights the flexibility of a dual channel for firms to shift sales between the two channels.

M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT (2022)

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Article Management

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers

Rakesh R. Mallipeddi et al.

Summary: The explosive growth in the number of social media users has led firms to focus on influencer marketing in order to promote their products. However, identifying the optimal influencers for message placement remains a challenge. A data-driven optimization framework has been developed to help firms conduct short-horizon and long-horizon influencer marketing campaigns effectively.

MANAGEMENT SCIENCE (2022)

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Article Management

Should a retailer bargain over a wholesale price with a manufacturer using a dual-channel supply chain?

Kenji Matsui

Summary: This paper investigates whether a retailer should bargain over the wholesale price with a manufacturer or accept the price determined by the manufacturer. A game-theoretic model is developed to describe a supply chain with one manufacturer and one retailer. The results show that in a single-channel supply chain, the retailer can achieve a higher profit through bargaining, but in a dual-channel supply chain, if the retailer's bargaining power is strong and consumers have high substitutability between channels, accepting the wholesale price can yield a higher profit.

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2022)

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Article Computer Science, Interdisciplinary Applications

The optimal e-commerce sales mode selection and information sharing strategy under demand uncertainty

Man Yang et al.

Summary: This study investigates the selection strategy of e-commerce sales mode and information sharing in a dual-channel supply chain, finding that e-retailers are only willing to share demand forecasting information with manufacturers if the investment efficiency of the manufacturer's after-sales service is high. The choice of e-commerce sales mode depends on the level of the manufacturer's investment efficiency in after-sales services.

COMPUTERS & INDUSTRIAL ENGINEERING (2021)

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Article Environmental Sciences

Optimal decisions and Pareto improvement for green supply chain considering reciprocity and cost-sharing contract

Man Yang et al.

Summary: The study suggests that increasing consumers' environmental awareness is beneficial for the entire supply chain and the environment, while the reasonable range of retailer's reciprocal preference also has a positive impact on environmental protection and overall economic welfare.

ENVIRONMENTAL SCIENCE AND POLLUTION RESEARCH (2021)

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Article Engineering, Manufacturing