Journal
COGENT ARTS & HUMANITIES
Volume 10, Issue 1, Pages -Publisher
TAYLOR & FRANCIS AS
DOI: 10.1080/23311983.2023.2190240
Keywords
identity; photography; social media; aesthetics; Nigeria
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The medium of photography has different aesthetics and implications depending on cultural context. This article focuses on the influence of social conventions on Nigerian photography through social media. The Nigerian photography style emphasizes simple backgrounds, full body shots of staged people, and heavy retouching. It aligns with the tradition of African art in conveying abstract concepts rather than authenticity.
The medium of photography has encompassed the world, but depending on the cultural context, it has different aesthetics that come with different associations and implications. Using social media as an example, this article explores how the social conventions of art influence popular Nigerian photography and create a unique style: there is a strong focus on the staging of people, who are usually shown in front of simple backgrounds as full body shots, whereas in a comparison group, people appeared more integrated in situations or places and there was more preference for narrower cuts. In addition, Nigerian photography places a lot of emphasis on color and heavy retouching. These aspects are consistent with African art in general, which is often more concerned with conveying abstract concepts than authenticity. In this way, Nigerians appropriated photography in their own way, emphasizing the symbolic rather than the indexical function of photography. Nigerian popular photography can be understood as a continuation of classical African art rather than a break with its tradition.
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