Journal
COGENT SOCIAL SCIENCES
Volume 9, Issue 1, Pages -Publisher
TAYLOR & FRANCIS AS
DOI: 10.1080/23311886.2023.2222571
Keywords
Public relations planning; human resource management; performance; INEC
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This study investigates the impact of public relations planning on the performance of human resources management in the Independent National Electoral Commission in Nigeria. Data was collected through a mailed survey questionnaire, and multiple linear regressions and the Z-test were used for analysis. The results suggest that public relations planning significantly affects human resources management practice and performance. The government plays a crucial role in ensuring effective public relations planning by employing qualified personnel, evaluating electoral programs, and providing adequate funding to build public trust.
The study examines the effect of public relations planning on human resources management performance in the Independent National Electoral Commission in Nigeria. Data were collected through a mailed survey-designed questionnaire to the senior and junior staff. The staff were stratified and randomly selected from a sampling frame of employees. Multiple linear regressions and the Z-test are used for the analysis. The results reveal that public relations planning affect human resources management practice and performance. The Z-critical value suggests a significant difference between the mean ratings of senior staff and junior staff on the strategies for credible performance in the human resource management. The Z-calculated value is greater than the Z-critical value confirming a significant difference between the mean ratings of junior and senior staff on the effectiveness of public relation planning strategies in the human resource management performance. The government is should play a crucial role to guarantee effective public relations planning by employing or deploying qualified personnel, evaluating electoral programs, and staff development programs. The government should provide adequate funding to the Independent National Electoral Commission to build public trust on the information disseminated to the public. The appointment of high-profile staff should be void of biases, prejudices, and unethical practices which will decrease corruption. These policy implications permit the Independent National Electoral Commission and the government human resource managements to mitigate electoral violence, fraud, corruption, and voters' abstention.
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