4.0 Article

Egotistic trap as a social influence technique

Journal

SOCIAL INFLUENCE
Volume 18, Issue 1, Pages -

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/15534510.2023.2204245

Keywords

Egotistic Trap; persuasion; request formulation

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Two experiments were conducted to test the efficacy of an egotistic trap, a social influence technique that leverages people's desire to align with their desirable qualities. In the first experiment, participants were asked to take part in a survey-based study. In the standard request conditions, approximately 32.7% agreed, but when it was mentioned that intelligent individuals were being sought after and the participants appeared intelligent, the percentage increased to 52.4%. The second experiment aimed to persuade car owners to have their cars inspected at an official service station. Under standard conditions, 56.7% agreed, but when the phrase "studies show that sensible customers have their cars inspected at official service stations" was included, the percentage rose to 71.7%.
Two experiments tested the effectiveness of an egotistic trap, a social influence technique based on the premise that people agree to requests that align with their desirable qualities. In the first experiment, people were asked to participate in a survey-based study. In the control conditions (standard request), approx. 32.7% said yes. Yet, when it was mentioned that intelligent individuals were sought after and the subject appeared intelligent, the percentage became 52.4%. The second experiment aimed to persuade car owners to have their cars inspected at an official service station. Of the participants, 56.7% agreed in the standard conditions. However, when the phrase 'studies show that sensible customers have their cars inspected at official service stations' was included, it became 71.7%.

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