Journal
INFORMATION TECHNOLOGY & PEOPLE
Volume -, Issue -, Pages -Publisher
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/ITP-05-2022-0389
Keywords
Information search behavior; Perceived value; Social networking sites; SNS; eWOM; Instagram; Facebook groups
Categories
Ask authors/readers for more resources
This study aims to examine the association between perceived values of information and actual use of social networking channels for seeking accommodation information. The findings suggest that posting a question on one's profile or messaging options is more likely to provide all values of information compared to using Facebook groups and Instagram. The multivariate findings show that different values are associated with different SNS channel choices.
PurposeThis paper aims to examine the association between the perceived values of information (economic, hedonic, functional, psychological) and the actual use of social networking channels (Instagram/Facebook groups/SNS personal profiles or messaging) for seeking information on accommodations.Design/methodology/approach879 respondents aged 18-55, who travel abroad as individual tourists at least once a year and are responsible for their own accommodation choice, were surveyed.FindingsThe study shows that all the values of information are more likely to be provided through posting a question on one's profile/messaging options (i.e. friends and relatives), than through Facebook groups and Instagram. The multivariate findings show that different values are associated with different SNS channel choices for seeking information.Originality/valueThe study provides an innovative approach to the motivations behind the use of different SNS platforms for travel information search by consumers. It offers practical implications, suggesting how to provide the relevant content on each channel.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available