4.6 Article

Does the selection of virtual reality video matter? A laboratory experimental study of the influences of arousal

Related references

Note: Only part of the references are listed.
Article Green & Sustainable Science & Technology

Digitalization and sustainability: virtual reality tourism in a post pandemic world

Shalini Talwar et al.

Summary: This study proposes a sequential mechanism of the interplay of antecedents and outcomes using stimulus-organism-response theory (SOR), theorizing VR tourism as a sustainable solution even after the pandemic. Through analyzing responses from 359 VR users, the model confirms the positive associations of environmental impact, pandemic travel anxiety, and eco-guilt with VR tourism attitude and willingness.

JOURNAL OF SUSTAINABLE TOURISM (2023)

Article Hospitality, Leisure, Sport & Tourism

Effects of Perceived Placeness on Tourists' Authenticity Experience Via the Mediating Role of Flow Experience

Yang Yang et al.

Summary: Based on the case of Gaoshanliushui in China, this research empirically examines the mediating effect of tourists' flow experience on the relationship between perceived placeness and satisfaction as well as their perceived authenticity from the perspective of existential authenticity in the ethnic tourism context. Additionally, it presents a moderated mediation model that suggests the role of tourists' cultural intelligence in improving satisfaction and perceived authenticity.

JOURNAL OF HOSPITALITY & TOURISM RESEARCH (2023)

Article Hospitality, Leisure, Sport & Tourism

Virtual Reality in Destination Marketing: Telepresence, Social Presence, and Tourists' Visit Intentions

Tianyu Ying et al.

Summary: The study found that telepresence in VR ads affects visitors' intention to revisit, and this effect is mediated by cognition and emotion. These causal effects are more pronounced in situations with lower levels of social presence.

JOURNAL OF TRAVEL RESEARCH (2022)

Article Hospitality, Leisure, Sport & Tourism

Examining Tourism Consumers' Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination

Mansour Alyahya et al.

Summary: This research demonstrates the positive impact of virtual reality on tourism consumers' attitudes toward a tourist destination, as well as the influence of different levels of sensory information in VR experiences.

JOURNAL OF TRAVEL RESEARCH (2022)

Article Hospitality, Leisure, Sport & Tourism

Living the Experience Before You Go . . . but Did It Meet Expectations? The Role of Virtual Reality during Hotel Bookings

Graeme McLean et al.

Summary: Virtual reality (VR) is considered an important technological development that affects the tourism industry, especially the hotel sector. Research through experiments and surveys has shown that VR plays a positive role in helping tourism consumers learn about hotels, form visit intentions, and manage expectations.

JOURNAL OF TRAVEL RESEARCH (2022)

Article Hospitality, Leisure, Sport & Tourism

Travel for Affection: A Stimulus-Organism-Response Model of Honeymoon Tourism Experiences

Ganghua Chen et al.

Summary: This study utilized the stimuli-organism-response theory to examine the empirical linkages between honeymoon tourism experience and perceived destination attributes, memorable tourism experiences, emotions, overall satisfaction, and behavioral intentions. The results showed that PDAs drive honeymooners' emotions and MTEs, which in turn influence their overall satisfaction and behavioral intentions. Mediation analysis clarified the significant roles of emotions, MTEs, and overall satisfaction as mediators in the honeymoon tourism experience.

JOURNAL OF HOSPITALITY & TOURISM RESEARCH (2022)

Article Environmental Studies

Would you enjoy virtual travel? The characteristics and causes of virtual tourists' sentiment under the influence of the COVID-19 pandemic

Shu-Ning Zhang et al.

Summary: The study reveals that the majority of tourists have a positive attitude towards virtual tourism, showing strong emotions. As the crisis diminishes, the supplementary effect of virtual tourism on on-site tourism weakens.

TOURISM MANAGEMENT (2022)

Article Hospitality, Leisure, Sport & Tourism

Does Vivid Imagination Deter Visitation? The Role of Mental Imagery Processing in Virtual Tourism on Tourists' Behavior

Chunhui Zheng et al.

Summary: This study, grounded in dual-processing theory, explored the psychological mechanisms in virtual tourism and found that sensory stimuli in virtual tourist attractions can influence tourists' cognition and emotion, potentially affecting future behavioral intention.

JOURNAL OF TRAVEL RESEARCH (2022)

Article Hospitality, Leisure, Sport & Tourism

How travel influencers affect visit intention? The roles of cognitive response, trust, COVID-19 fear and confidence in vaccine

Cihan Secilmis et al.

Summary: The study found that dimensions of TIs affect cognitive response and trust differently, which in turn influences visit intention; the expertise and attractiveness of content have an indirect effect on visit intention mediated by cognitive response and trust; COVID-19 fear moderates the relationship between trust and visit intention.

CURRENT ISSUES IN TOURISM (2022)

Article Hospitality, Leisure, Sport & Tourism

How to create a memorable night tourism experience: atmosphere, arousal and pleasure

Rui Li et al.

Summary: This study explores the influence mechanism of the night tourism atmosphere on tourists' memorable experiences, finding that pleasure and arousal moderate this relationship. Additionally, innovation and cultural contact positively moderate the impact of the night tourism atmosphere on memorable tourism experiences. This research offers new insights on enhancing the night tourism experience for destinations.

CURRENT ISSUES IN TOURISM (2022)

Article Business

Detection of potential customers' empathy behavior towards customers' reviews

Shamim Hossain et al.

Summary: The aim of this study is to analyze customers' empathy behavior and their behavioral reactions to financial services firms using lexicon-based unsupervised learning techniques. The findings indicate that customer sentiment significantly affects potential customers' emotional experiences and their reactions to customer reviews vary based on different emotional aspects.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2022)

Article Environmental Studies

Immersive technology: A meta-analysis of augmented/virtual reality applications and their impact on tourism experience

Xiaojun Fan et al.

Summary: This study explores the application of augmented reality (AR) and virtual reality (VR) in tourism from an integrated perspective and confirms the importance of presence as the core feature of AR/VR in tourism. The study findings show that presence has both direct and indirect effects on tourism experience through the mediators of value perception and psychological response. Additionally, the study identifies simulation type and social interaction as positive moderators of the effect of presence on tourism experience, while prior visitation has a negative moderating effect.

TOURISM MANAGEMENT (2022)

Article Hospitality, Leisure, Sport & Tourism

Virtual Tours a Means to an End: An Analysis of Virtual Tours' Role in Tourism Recovery Post COVID-19

Osman El-Said et al.

Summary: The study found that the antecedents of the TAM and PADM models are effective in predicting users' intention to adopt VTs and that adoption intention has a positive impact on the tendency to visit the actual site. Practical implications are provided for site managers to consider when opting for VTs as a promotional tool or as an alternative product during times of crisis.

JOURNAL OF TRAVEL RESEARCH (2022)

Article Hospitality, Leisure, Sport & Tourism

Comparison of Virtual Reality Visualizations With Traditional Visualizations in Hotel Settings

Lisa Slevitch et al.

Summary: The study aimed to compare VR visualizations with traditional photos as marketing tools for hotel websites. Significant differences were found in several variables, but these differences were not consistent between two time periods. Future research should address limitations such as using students as proxies for traveler population, small sample size, self-reported measures, and narrow conditional scope.

JOURNAL OF HOSPITALITY & TOURISM RESEARCH (2022)

Article Hospitality, Leisure, Sport & Tourism

An Emotional Roller Coaster: Electrophysiological Evidence of Emotional Engagement during a Roller-Coaster Ride with Virtual Reality Add-On

Marcel Bastiaansen et al.

Summary: Emotions play a crucial role in meaningful and memorable tourism experiences. This article explores the feasibility and usefulness of using psychophysiological measurements, specifically skin conductance responses (SCRs), to track the emotional changes of participants during a tourism experience. The findings suggest that VR rides are evaluated more positively than normal rides, and SCR signals are meaningfully related to different ride elements. Overall, psychophysiological measurements offer a new avenue for understanding the development of hospitality, tourism, and leisure experiences over time.

JOURNAL OF HOSPITALITY & TOURISM RESEARCH (2022)

Article Environmental Studies

Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19

Omar S. Itani et al.

Summary: The COVID-19 pandemic has led to changes in consumer behavior, prompting attraction sites to find new ways to offer safe tours. Protection motivation theory was used to develop and test a model on visitors' COVID-19-induced social distancing behavior and its impact on their intent to use virtual reality-based tours. Perceived threat severity, response efficacy, and self-efficacy were found to influence social distancing, which in turn affected visitors' preference for virtual or in-person tours during the pandemic. Social distancing increased demand for advanced virtual tours and advocacy intentions, but had no effect on post-pandemic tour preferences.

TOURISM MANAGEMENT (2021)

Article Hospitality, Leisure, Sport & Tourism

Enhancing the customer experience with virtual and augmented reality: The impact of content and device type

Carlos Orus et al.

Summary: This study examines the impact of virtual and augmented reality on customer interactions, showing that high levels of factual realism content and high embodied devices applications have a significant influence on user perceptions. Presence positively influences imagination and visual appeal, mediating the impact of content on booking intentions.

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2021)

Article Hospitality, Leisure, Sport & Tourism

Millennials' virtual reality experiences pre- and post-COVID-19

Hyunsu Kim et al.

Summary: This study uses the stimuli-organism-response framework to examine the effects of possible actions and self-location in virtual reality experiences on perceived enjoyment, attitude changes, and visit intentions among millennials. The findings indicate that possible actions significantly influence perceived enjoyment and subsequently lead to attitude change and visit intentions, while self-location plays a critical role in affecting attitudes towards destinations, especially during the pandemic. This research extends knowledge of spatial presence by highlighting the importance of self-location and possible actions in tourism destinations.

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT (2021)

Article Hospitality, Leisure, Sport & Tourism

Examining food festival attendees' existential authenticity and experiential value on affective factors and loyalty: An application of stimulus-organism-response paradigm

Fu-Chieh Hsu et al.

Summary: Food festivals attract a wide range of potential attendees, but participants' true authentic self may need to be restrained for higher satisfaction. In the context of food festivals, experiential value and existential authenticity are important environmental stimuli, with the latter negatively related to satisfaction.

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT (2021)

Article Environmental Studies

How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting

Siv Skard et al.

Summary: Virtual reality can greatly influence consumer behavior in tourism marketing by enhancing mental imagery and happiness predictions, leading to stronger travel intentions and purchasing decisions. However, the impact of VR on consumer choice is moderated by prior experience with the destination.

TOURISM MANAGEMENT (2021)

Article Environmental Studies

Virtual reality tourism experiences: Addiction and isolation

Celine Merkx et al.

Summary: This qualitative research note highlights two neglected themes in research on virtual reality tourism experiences, namely the potentially addictive nature and temporary sense of isolation. The study stresses the importance of further exploration on addiction and a sense of isolation in virtual reality tourism experiences.

TOURISM MANAGEMENT (2021)

Article Hospitality, Leisure, Sport & Tourism

How children experience virtual reality travel: a psycho-physiological study based on flow theory

Xiaoting Huang et al.

Summary: This study explores children's flow experiences in virtual reality (VR) by examining the relationships between VR experience length, arousal, and flow experience. Longer VR videos were found to evoke lower arousal, higher respiratory rates, and less enjoyment among child participants. This study also verified the mediating effects of respiratory rates on time estimations and self-reported arousal in terms of enjoyment.

JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY (2021)

Article Business

Place attachment to pseudo establishments: An application of the stimulus-organism-response paradigm to themed hotels

Jia Sun et al.

Summary: This study investigated place attachment in themed-hotel context using the Mehrabian-Russell model, with a focus on social cues, ambience cues, and pleasant arousal. Results from structural equation modeling and Latent Dirichlet Allocation confirmed the influence of these factors on place attachment. Emotional factors were also found to trigger place attachment formation. Theoretical and practical implications of the findings were discussed.

JOURNAL OF BUSINESS RESEARCH (2021)

Article Hospitality, Leisure, Sport & Tourism

VR the world: Experimenting with emotion and presence for tourism marketing *

Ryan Yung et al.

Summary: The study found that VR is more effective than traditional media in evoking positive emotional responses, suggesting its potential as a tourism marketing tool. The results also imply that fully interactive synthetic VR may be more effective than 360° VR, as engagement is crucial in determining presence.

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT (2021)

Article Hospitality, Leisure, Sport & Tourism

Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention

Sohyun An et al.

Summary: This study investigates how virtual reality travel triggers tourists' flow experience and enhances satisfaction and visit intention. Attributes like sense and information quality were found to positively influence flow experience in VR travel. Among the dimensions of flow, telepresence and focused attention were key factors leading to satisfaction, while temporal distortion did not have a significant impact on satisfaction. Satisfaction with the VR tour experience also positively influenced visits to the focal destination.

JOURNAL OF DESTINATION MARKETING & MANAGEMENT (2021)

Article Hospitality, Leisure, Sport & Tourism

The role of virtual reality on information sharing and seeking behaviors

Seonjeong Ally Lee et al.

Summary: The study shows that the vividness and interactivity of virtual reality (VR) have a positive impact on customers' information search and sharing behaviors, playing an important role in enhancing media richness.

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT (2021)

Article Hospitality, Leisure, Sport & Tourism

Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes

Vanja Bogicevic et al.

Summary: This research examines how consumers with different degrees of technology innovativeness respond to marketing of hospitality brands through various preview modes, including VR. The findings suggest that as consumers' technology innovativeness increases, the use of VR enhances self-brand connection and visit intentions towards the hotel brand. These results could help hospitality marketers target their efforts more effectively towards specific consumer segments.

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2021)

Article Environmental Studies

Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions

Han Wen et al.

Summary: The study explored the influence of virtual wine tours on young consumers' purchasing behaviors and sensory experience, using embodied cognition theory as the research framework. Results showed that the VR wine tour video evoked higher intentions to purchase and willingness to pay compared to the traditional video. Consumers with higher levels of wine knowledge appreciated the video presence and the tastes/aromas of the wine more than consumers with lower levels of wine knowledge.

TOURISM MANAGEMENT (2021)

Review Hospitality, Leisure, Sport & Tourism

Virtual reality and tourism marketing: conceptualizing a framework on presence, emotion, and intention

Ryan Yung et al.

Summary: This paper explores the importance of building interest in tourism products post-COVID and the use of immersive technologies like VR for marketing. It establishes a comprehensive PEI framework encompassing determinants and consequences of presence on emotional response and behavioral intention. The current presence research is still fragmented, with nascent frameworks and measures to bridge disciplines and contexts.

CURRENT ISSUES IN TOURISM (2021)

Article Hospitality, Leisure, Sport & Tourism

2D versus 3D videos: a comparison of online city tourism promotion

Chin-Feng Lin et al.

Summary: The study found that the "panoramic view" is an important attribute that can attract viewers by providing enjoyable, special, satisfying, and attractive feelings, achieving excitement, happiness, and life enrichment values. Additionally, 3D videos outperform 2D videos in terms of visit intention.

CURRENT ISSUES IN TOURISM (2021)

Article Business

Impacts of technological embodiment through virtual reality on potential guests' emotions and engagement

Carlos Flavian et al.

Summary: Virtual reality technologies play a significant role in the hospitality industry, as they can evoke more positive emotional reactions and higher levels of engagement from guests. Emotions and psychological engagement serve as important mediators between virtual reality devices and behavioral engagement, highlighting the importance of technological embodiment in providing engaging hotel-based pre-experiences.

JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT (2021)

Article Hospitality, Leisure, Sport & Tourism

Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising

Wai Han Lo et al.

INFORMATION TECHNOLOGY & TOURISM (2020)

Article Hospitality, Leisure, Sport & Tourism

Quality of virtual reality and its impacts on behavioral intention

Minwoo Lee et al.

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2020)

Article Hospitality, Leisure, Sport & Tourism

What you feel may not be what you experience: a psychophysiological study on flow in VR travel experiences

Xiao-Ting Huang et al.

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH (2020)

Article Hospitality, Leisure, Sport & Tourism

A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry

Xi Y. Leung et al.

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2020)

Article Environmental Studies

20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach

Sandra Maria Correia Loureiro et al.

TOURISM MANAGEMENT (2020)

Article Environmental Studies

Could virtual reality effectively market slow travel in a heritage destination?

Li-Pin (Lynn) Lin et al.

TOURISM MANAGEMENT (2020)

Review Hospitality, Leisure, Sport & Tourism

When online reviews meet virtual reality: Effects on consumer hotel booking

Guojun Zeng et al.

ANNALS OF TOURISM RESEARCH (2020)

Article Hospitality, Leisure, Sport & Tourism

Impact of VR on impulsive desire for a destination

Hyunjeong Kang

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT (2020)

Article Hospitality, Leisure, Sport & Tourism

Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

Myung Ja Kim et al.

JOURNAL OF TRAVEL RESEARCH (2020)

Article Hospitality, Leisure, Sport & Tourism

How does authenticity enhance flow experience through perceived value and involvement: the moderating roles of innovation and cultural identity

Shu-Ning Zhang et al.

JOURNAL OF TRAVEL & TOURISM MARKETING (2019)

Article Psychology, Multidisciplinary

The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction

Daehwan Kim et al.

COMPUTERS IN HUMAN BEHAVIOR (2019)

Article Business

With or without you? Interaction and immersion in a virtual reality experience

Sarah Hudson et al.

JOURNAL OF BUSINESS RESEARCH (2019)

Article Business

The impact of virtual, augmented and mixed reality technologies on the customer experience

Carlos Flavian et al.

JOURNAL OF BUSINESS RESEARCH (2019)

Article Hospitality, Leisure, Sport & Tourism

Will virtual reality be a double-edged sword? Exploring the moderation effects of the expected enjoyment of a destination on travel intention

Tao Li et al.

JOURNAL OF DESTINATION MARKETING & MANAGEMENT (2019)

Article Environmental Studies

Virtual reality presence as a preamble of tourism experience: The role of mental imagery

Vanja Bogicevic et al.

TOURISM MANAGEMENT (2019)

Review Hospitality, Leisure, Sport & Tourism

New realities: a systematic literature review on virtual reality and augmented reality in tourism research

Ryan Yung et al.

CURRENT ISSUES IN TOURISM (2019)

Article Information Science & Library Science

A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors

Myung Ja Kim et al.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT (2019)

Article Hospitality, Leisure, Sport & Tourism

Emotional Appeals in Tourism TV Commercials: A Psycho-Physiological Study

Shanshi Li

JOURNAL OF HOSPITALITY & TOURISM RESEARCH (2019)

Article Hospitality, Leisure, Sport & Tourism

Real-Time Measurement of Tourists' Objective and Subjective Emotions in Time and Space

Noam Shoval et al.

JOURNAL OF TRAVEL RESEARCH (2018)

Article Hospitality, Leisure, Sport & Tourism

Exploring the role of next-generation virtual technologies in destination marketing

Alessandra Marasco et al.

JOURNAL OF DESTINATION MARKETING & MANAGEMENT (2018)

Article Hospitality, Leisure, Sport & Tourism

Effects of flow on young Chinese consumers' purchase intention: a study of e-servicescape in hotel booking context

Dan Huang et al.

INFORMATION TECHNOLOGY & TOURISM (2017)

Article Hospitality, Leisure, Sport & Tourism

Understanding Sustained Participation in Virtual Travel Communities from the Perspectives of is Success Model and Flow Theory

Lingling Gao et al.

JOURNAL OF HOSPITALITY & TOURISM RESEARCH (2017)

Article Business

Flow and social capital theory in online impulse buying

Li-Ting Huang

JOURNAL OF BUSINESS RESEARCH (2016)

Review Hospitality, Leisure, Sport & Tourism

Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework

Yu Chih Huang et al.

INTERNATIONAL JOURNAL OF TOURISM RESEARCH (2016)

Article Hospitality, Leisure, Sport & Tourism

Measuring Emotions in Real Time: Implications for Tourism Experience Design

Jeongmi (Jamie) Kim et al.

JOURNAL OF TRAVEL RESEARCH (2015)

Article Environmental Studies

Exploring user acceptance of 3D virtual worlds in travel and tourism marketing

Yu-Chih Huang et al.

TOURISM MANAGEMENT (2013)

Article Environmental Studies

Virtual reality: Applications and implications for tourism

Daniel A. Guttentag

TOURISM MANAGEMENT (2010)

Review Behavioral Sciences

How emotions colour our perception of time

Sylvie Droit-Volet et al.

TRENDS IN COGNITIVE SCIENCES (2007)

Article Computer Science, Information Systems

Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage

R Agarwal et al.

MIS QUARTERLY (2000)