Journal
JOURNAL OF LEISURE RESEARCH
Volume 54, Issue 4, Pages 493-511Publisher
TAYLOR & FRANCIS INC
DOI: 10.1080/00222216.2023.2183368
Keywords
Older women; season ticket holders; women's basketball; identification; sense of community
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The purpose of this study was to investigate the motivations and meanings of being a NDWB season ticket holder among older women. The findings indicated that being season ticket holders fostered a strong sense of identification with the team and allowed the older women to enhance their social contacts and friendships with other women, fostering a sense of community.
When individuals engage in social contexts such as attending a college basketball game, opportunities to enrich and broaden social connections with others often transpire. The University of Notre Dame Women's Basketball (NDWB) program has a comparably larger and more loyal fan base than most universities in the country, of which older women comprise a big portion of season ticket holders. The purpose of this study was to investigate the motivations and meanings of being a NDWB season ticket holder among older women. Nineteen participants ages 55-85 years old completed individual interviews. The findings indicated that being season ticket holders fostered a strong sense of identification with the team, allowing them to have a sense of pride of being part of the program. Additionally, being season ticket holders enabled the older women to enhance their social contacts and friendships with other women that fostered a sense of community.
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