Journal
JOURNAL OF HOSPITALITY & TOURISM RESEARCH
Volume -, Issue -, Pages -Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/10963480231171325
Keywords
clean technology; goal setting; construal level theory; food waste management; on-site foodservice management
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On-site foodservice management companies serve many people but face severe food waste problems. To reduce food waste, many companies have adopted clean technology. This study explores the role of clean technology in setting and achieving food waste reduction goals in these companies. Based on 16 expert interviews, the study finds that clean technology adoption can make organizational food waste reduction goals more specific by measuring and quantifying them. However, employee collaboration is crucial to overcome concerns about clean technology being used punitively.
On-site foodservice management companies serve many people and have been dealing with severe food waste problems. Thus, many companies adopted clean technology to reduce food waste. This study aims to provide a meaningful understanding of the role of clean technology in food waste reduction goal setting and achievement in these companies. Through 16 expert interviews, this study found that clean technology adoption can make organizational food waste reduction goals more specific by its ability to measure and quantify: specified goals lower psychological distance (temporal, hypothetical, social). When objectives are understood at a concrete (vs. abstract) level, management can better develop detailed action plans and motivate employees to be part of them. However, employees may fear that clean technology can be used as a penalizing mechanism. Therefore, inner-organizational collaboration is critical to achieving sustainability goals and offsetting the double-sided nature of clean technology.
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