4.4 Article

Responsible leadership, organizational ethical culture, strategic posture, and green innovation

Journal

SERVICE INDUSTRIES JOURNAL
Volume 43, Issue 7-8, Pages 454-474

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/02642069.2023.2172165

Keywords

Responsible leadership; green innovation; ethical culture; strategic posture; signaling theory

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This study investigates the impact of responsible leadership on green innovation in service firms, mediated by organizational ethical culture. The results indicate a positive relationship between responsible leadership and green innovation, with organizational ethical culture playing a mediating role. The study also finds that the strategic posture of the organization moderates this relationship.
Leaders in service organizations are increasingly challenged to demonstrate leadership underpinned with a strong sense of responsibility. To date, a few studies have empirically investigated the influence of responsible leadership on organizational outcomes such as innovation. Drawing on signaling theory, this study reports the findings of the relationship between RL and green innovation in service firms through the mediating role of organizational ethical culture. We also test the moderating effect of strategic posture on this relationship. Using a three-wave research design and data collected from employees (n = 168) in hospitality organizations, we found that RL positively influences green innovation. We found support for the mediating effect of organizational ethical culture and the moderating role of strategic posture on the direct effect of responsible leadership on green innovation such that this direct effect is stronger where there is a progressive strategic posture. We highlight both the theoretical and practical implications of our findings.

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