Happy thoughts: The role of communion in accepting and sharing (mis)beliefs

The negativity bias favours the cultural diffusion of negative beliefs, yet many common (mis)beliefs-naturopathy works, there's a heaven-are positive. Why? People might share 'happy thoughts'-beliefs that might make others happy-to display their kindness. Five experiments conducted among Japanese and English-speaking participants (N = 2412) show that: (i) people higher on communion are more likely to believe and share happier beliefs, by contrast with people higher in competence and dominance; (ii) when they want to appear nice and kind, rather than competent and dominant, people avoid sharing sad beliefs, and instead prefer sharing happy beliefs; (iii) sharing happier beliefs instead of sad beliefs leads to being perceived as nicer and kinder; and (iv) sharing happy beliefs instead of sad beliefs fleads to being perceived as less dominant. Happy beliefs could spread, despite a general negativity bias, because they allow their senders to signal kindness.

Automated summary

Research shows that people are more likely to share beliefs that make others happy to display their kindness. Sharing happy beliefs can spread because it allows the sender to signal goodwill.