The effects of individual and organizational interventions on space tourism: applying EMGB and fsQCA

There is limited theoretically informed research on sustainability in the space tourism market. An extended model of goal-directed behaviour (EMGB) is created and verified with individual and organizational interventions, comparing space tourism experienced and non-experienced travellers. Results revealed that individual intervention has fully significant effects on all MGB constructs, while organizational intervention has partially significant impacts, which in turn influence desire relevant to behavioural intention. The findings from fsQCA showed the different profiles of experienced and non-experienced tourists.

Automated summary

Limited research on sustainability in the space tourism market. Created and verified an extended model of goal-directed behaviour (EMGB) with individual and organizational interventions. Results showed significant effects of individual intervention on all MGB constructs, while organizational intervention had partially significant impacts, influencing desire relevant to behavioural intention. Findings from fsQCA revealed different profiles of experienced and non-experienced tourists.