Journal
JOURNAL OF BUSINESS RESEARCH
Volume 161, Issue -, Pages -Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2023.113839
Keywords
Tourism industry; Behavioral attitude towards tourism; Tourists ? behavioral intention; Pandemic; Cognitive attitude; Affective attitude
Categories
Ask authors/readers for more resources
This study investigates the changed human psychology towards tourism during the COVID-19 Pandemic through an extensive empirical study among tourists. It develops an attitude-behavioral model and reveals that the negative effect of attitude on behavioral intention is controlled by the emotional aspect of attitude.
The impact of pandemics on the tourism industry should be explored from the perspective of those who will travel, go to the tourist places on vacation, and avail services from tourism and hospitality-related organizations. This study has aimed to identify the reasons for the changed human psychology towards tourism during the COVID-19 Pandemic to develop an attitude-behavioral model. This investigation thus conducted an extensive empirical study among tourists to capture their social, emotional, and financial beliefs. The research then examined the measurement model through confirmatory factor analysis (CFA) before investigating the causeeffect relationship through the structural model. Analysis revealed that the negative effect of attitude on behavioral intention toward this new equilibrium is controlled by the emotional aspect of attitude. Furthermore this paper made several contributions to the literature on human psychology, crisis management, human behavior, marketing, and tourism.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available