Environmental Sustainability and Territorial Competitiveness: A Comparison between Italian Provinces

The emergence of globalisation and the removal of obstacles between markets have heightened rivalry between territorial areas. To have a competitive advantage, the regions have to be unique. As one of the tactics used to boost their reputation on a territorial level, territories are progressively adopting environmental policies for sustainable and shared prosperity. Indeed, effective management of urban growth depends heavily on sustainable development. In this regard, the literature occasionally refers to the green branding of cities, a strategy that makes use of environmental aspects to boost the allure of metropolitan environments. There is currently little consensus in the literature on the measuring of environmental performance, and no statistical study has been done to confirm the efficacy of these measures in terms of territorial competitiveness. Therefore, it is important to determine whether there is a relationship between a territory's level of sustainability and competitiveness in Italy. According to the statistical analysis of the Italian provinces, the Northeast, Northwest, Centre, and Islands are the four geographical regions with the highest average scores. This unquestionably indicates a basic comprehension and supports the notion that there is a relationship between the two variables. However, it also serves as a warning about how geographical disparities in Italy represent a major issue affecting the most diverse sectors. In addition, the COVID-19 pandemic problem has drastically altered consumer demands and goals, leading consumers to seek out more sustainable travel and cities that are designed with citizens' requirements in mind. It will therefore become more and more important to research how public and private administrators, as well as policy makers, react to these changes.

Automated summary

The competition between territorial areas has intensified due to globalization and the removal of market obstacles. In order to gain a competitive advantage, territories need to be unique and adopt environmental policies for sustainable development. The literature lacks consensus on measuring environmental performance and its impact on territorial competitiveness. Statistical analysis of Italian provinces shows a relationship between sustainability level and competitiveness, but also highlights geographical disparities as a significant issue. The COVID-19 pandemic has further emphasized the importance of researching how administrators and policy makers respond to changes in consumer demands towards sustainability.