Increasing biodiversity knowledge through social media: A case study from tropical Bangladesh

Citizen science programs are becoming increasingly popular among naturalists but remain heavily biased taxonomically and geographically. However, with the explosive popularity of social media and the near-ubiquitous availability of smartphones, many post wildlife photographs on social media. Here, we illustrate the potential of harvesting these data to enhance our biodiversity understanding using Bangladesh, a tropical biodiverse country, as a case study. We compared biodiversity records extracted from Facebook with those from the Global Biodiversity Information Facility (GBIF), collating geospatial records for 1013 unique species, including 970 species from Facebook and 712 species from GBIF. Although most observation records were biased toward major cities, the Facebook records were more evenly spatially distributed. About 86% of the Threatened species records were from Facebook, whereas the GBIF records were almost entirely Of Least Concern species. To reduce the global biodiversity data shortfall, a key research priority now is the development of mechanisms for extracting and interpreting social media biodiversity data.

Automated summary

Citizen science programs are popular among naturalists, but they have biases in terms of taxonomy and geography. However, with the rise of social media and smartphones, wildlife photographs posted on social media can be used to enhance biodiversity understanding. This study compares biodiversity records from Facebook with those from GBIF and shows the potential of using social media biodiversity data.