THE EFFECT OF STRATEGIC MARKETING ON CREATING COMPETITIVE ADVANTAGES OF THE DAIRY INDUSTRY IN KOSOVO

Article Business

Connecting strategic orientation, innovation strategy, and corporate sustainability: A model for sustainable development through stakeholder engagement

Johannes W. F. C. van Lieshout et al.

Summary: This research focuses on the relationship between organizational strategic orientation, innovational strategy, and sustainability performance. The study found that inbound open innovation plays a crucial role in corporate sustainability and suggests that outbound open innovation may further improve sustainability. Additionally, stewardship and equidistant orientations help sustainability become an integral part of organizational innovational culture.

BUSINESS STRATEGY AND THE ENVIRONMENT (2021)

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Article Management

CONTENT STRATEGY IN MANAGEMENT OF COMMUNICATIONS

Olha Balabash et al.

Summary: This article provides theoretical and methodological support for the development and implementation of a content strategy for a construction company, emphasizing its importance in enterprise communication management. By using various research methods, the article offers recommendations for improving the management and promotion of a construction company.

INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (2021)

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Review Business

Temporary Competitive Advantage: A State-of-the-Art Literature Review and Research Directions

Giovanni Battista Dagnino et al.

Summary: In many industries, traditional sources of competitive advantage are disappearing rapidly, leading managers to constantly rethink their firm strategies. Scholars have shifted focus to temporary competitive advantages, but research in this area remains fragmented. There is a need to assess the state of knowledge in this strategic inquiry field.

INTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS (2021)

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Article Management