3.8 Article

Critical discourse analysis of the second inaugural speech of Ethiopia's Prime Minister Abiy Ahmed

Journal

COGENT ARTS & HUMANITIES
Volume 10, Issue 1, Pages -

Publisher

TAYLOR & FRANCIS AS
DOI: 10.1080/23311983.2023.2172805

Keywords

CDA; Ethiopia; inaugural speech; socio-cognitive model; speech

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The study aims to investigate Abiy Ahmed's second inaugural speech and analyze the language used to construct a unity discourse. It employs critical discourse analysis and socio-cognitive model as analytical frameworks, revealing the use of lexical items, pronouns, figures of speech, and sayings in constructing unity ideology. Cognitive elements such as authority, evidentiality, polarization, and victimization are used to persuade the audience and maintain power. The speech primarily praises the inner circle and criticizes the outer circle.
The purpose of the study is to investigate language use in Abiy Ahmed's second inaugural speech. The study aims to identify the critical discourse analysis elements reflected in the text, as well as the specific socio-cognitive elements used to facilitate communication. To meet these objectives, the study employs CDA as a research method and theoretical framework. As analytical frameworks, Van Dijk's multidimensional critical discourse analysis and socio-cognitive model were used. The study revealed that at micro-level analysis, lexical items, pronouns, figures of speech, and sayings were used to construct unity-the dominant ideology. Similarly, themacrostructure analysis has shown that topics and macro structures were designed to show unity ideology. To create a unity discourse, cognitive elements such as authority, evidentiality, polarization, and victimization were used by the speaker. However, the text represents the in-groups positively and the out-groups negatively. In short, the language used in the inaugural speech has been used to build unity discourse. The speaker used history as a source of unifying rhetorical devices to persuade the audience and to achieve, exert, and maintain power over them. Furthermore, Abiy's inaugural speech is primarily comprised of praise for his inner circle and criticism for his outer circle.

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