Customer Behavioral Trends in Online Grocery Shopping During COVID-19

The evolution of online shopping started when big players like Amazon began selling all types of merchandise. Customers understood the ease of shopping online, so the trend grew even stronger. It is therefore essential to conduct a study of online shopping usage and the perception of customers during COVID-19, especially in the grocery sector. In this study, approximately 28 respondents from 50 specifically targeted groups were surveyed, and data collection was undertaken through a structured questionnaire. The regression method was conducted to analyze the collected data. Additionally, 5 interviews were conducted to validate and support the findings. Customers definitely preferred online grocery shopping (OGS) services during COVID-19 due to safety, convenience, and government restrictions. The influential factors were very important in this case, like delivery times, good discounts, and the quality of products. Secondly, OGS services were more stable and alert during the pandemic situation, following the government's rules and restrictions. Customers were extremely satisfied with the safety precautions during COVID-19, the assistance provided through helplines for support, and the increased customer reach to make groceries as accessible as other reputable online departments.

Automated summary

The evolution of online shopping was sparked by major players like Amazon, and customers quickly realized the convenience it offered, leading to its growing popularity. Therefore, it is important to study the usage and perception of online shopping during COVID-19, particularly in the grocery sector. This study surveyed approximately 28 respondents from 50 targeted groups using a structured questionnaire and analyzed the collected data through regression analysis. Additionally, 5 interviews were conducted to validate the findings. Customers showed a clear preference for online grocery shopping during COVID-19 due to safety, convenience, and government restrictions, with factors like delivery times, discounts, and product quality playing a significant role. Online grocery services also proved to be more stable and adhered to government rules and restrictions during the pandemic, resulting in high customer satisfaction.