Journal
JOURNAL OF HEALTH PSYCHOLOGY
Volume 28, Issue 8, Pages 739-746Publisher
SAGE PUBLICATIONS LTD
DOI: 10.1177/13591053221142348
Keywords
COVID-19; fear; health; health behaviors; values
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We investigated the relationship between values, beliefs, and preventive behaviors/fear of COVID-19. Two studies were conducted where participants reported their own values and evaluated how COVID-19 may threaten those values. They also reported their preventive behaviors and fear of COVID-19. The results showed that personal focused values were perceived as more threatened by COVID-19, and the importance of conservation values was related to engaging in preventive behaviors and increased fear of COVID-19.
We investigated factors related to preventive behaviors and fear of COVID-19: values and beliefs about threat to values because of COVID-19. In two studies, participants reported their own values and evaluated how COVID-19 may threaten values. They also reported their preventive behaviors (washing hands, wearing a facial mask, keeping social distance, and avoiding public places) and fear of COVID-19. COVID-19 is perceived as a threat to personal focused values (openness and self-enhancement values) rather than social focused values (conservation and self-transcendence values). Both value importance and perceived threats to values are related to preventive behaviors and fear of COVID-19. Greater importance of conservation values was related to engaging in preventive behaviors and increased fear of COVID-19. Perceived threats to personal focused values (self-enhancement and openness values) were also related to engaging in preventive behaviors and fear of COVID-19.
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