Editorial introduction to the special issue: Social customer journey - behavioural and social implications of a digitally disruptive environment

This editorial provides an overview of this Special Issue of Technological Forecasting & Social Change on Social Customer Journey - Behavioural and Social Implications of a Digitally Disruptive Environment, bringing together insights from the papers accepted for inclusion in this special issue. Fifteen articles on a variety of topics relevant to this special issue have been accepted for publication. These articles examine the behavioural and social implications of a digitally disruptive environment from a variety of theoretical, contextual and methodological perspectives.

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This editorial provides an overview of a Special Issue of Technological Forecasting & Social Change on the behavioural and social implications of a digitally disruptive environment in the context of social customer journeys. The issue includes fifteen articles that explore various theoretical, contextual, and methodological perspectives on this topic.