4.7 Article

How does constraining description affect guest booking decisions and satisfaction?

Journal

TOURISM MANAGEMENT
Volume 93, Issue -, Pages -

Publisher

ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2022.104607

Keywords

Key?rds; Sharing economy; Constraining description; Information disclosure; Guest booking decision; Guest satisfaction

Funding

  1. National Natural Science Foundation of China [72002107, 71971124, 71932005]
  2. Liberal Arts Development Fund of Nankai University [ZB21BZ0318, ZB21BZ0106]
  3. One Hundred Talents Program of Nankai University [63223067, ZB22000102]
  4. Humanities and Social Science Foundation of Ministry of Education of China [20YJC630075]
  5. Fellowship of China Postdoctoral Science Foundation [2020M68087, 2021T140342]
  6. China National Office for Philosophy and Social Science, Culture and Tourism Integration Development Project - University of Macau [20ZDA067]
  7. Uni-versity of Macau

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Many studies have shown the importance of hosts' information disclosure in influencing guest behavior and matching efficiency. This study investigates the effects of constraining descriptions on subsequent guest behaviors and host performance using a unique dataset from Airbnb.
The importance of hosts' information disclosure on influencing guest behavior and matching efficiency has been proven by many studies. Most peer-to-peer rental platforms allow hosts to disclose constraining descriptions (such as house rules) to regulate guest behaviors. However, the effects of this specific type of information disclosure on subsequent guest behaviors and host performance remain unclear. Thus, based on a unique lon-gitudinal dataset collected from Airbnb, this study investigates how constraining descriptions influence the booking decisions and satisfaction of subsequent guests. Results show that constraining descriptions related to topics, including civilization-related, living conditions, personal activities, and host management boost the re-view volume but decrease guest satisfaction and cause rating loss. Degree of competition, hosts' prior reputation, and price moderate the relationship between constraining descriptions and subsequent guest behaviors. As an early attempt to focus on the consequence of hosts' constraining descriptions, this study contributes to tourism literature and property hosts in practice.

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