4.7 Article

Geographical Indication, Agricultural Products Export and Urban-Rural Income Gap

Journal

AGRICULTURE-BASEL
Volume 13, Issue 2, Pages -

Publisher

MDPI
DOI: 10.3390/agriculture13020378

Keywords

place branding; rural revitalization; geographical indications (GI); agricultural products export; urban-rural income gap

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The implementation of the rural revitalization strategy proposed by the Nineteenth National Congress of the Communist Party of China is crucial for achieving common prosperity by increasing farmers' income and narrowing the urban-rural income gap. This study investigates the effect and realization mechanism of geographical indication (GI) on reducing the urban-rural income gap, using statistical data from 31 provinces in China. The results show that GI branding has the potential to reduce the urban-rural income gap, with each additional unit of GI reducing the income difference by 0.160 units in the region and 0.133 units in neighboring regions. The brand effect of GI also promotes agricultural product exports, which play a significant mediating role in narrowing the urban-rural income gap. The government should focus on managing and protecting GI, as well as actively marketing GI products and promoting international mutual recognition and protection of GI.
The Nineteenth National Congress of the Communist Party of China put forward the implementation of a rural revitalization strategy, which is an important way to achieve common prosperity for all the people, as promoting farmers' income increase and narrowing the urban-rural income gap are key to promoting rural revitalization and common prosperity. So, under the background of vigorously promoting the rural revitalization strategy in China, it is very important to explore the effect and realization mechanism of geographical indication (GI) on reducing the urban-rural income gap. Based on the statistical data of 31 provinces in China from 2008 to 2019, this empirical study uses the spatial Durbin model (SDM) to analyze the relationship between GI and urban-rural income gap, and the stepwise regression method is used to explore the mediating effect of agricultural product exports on it. The results show that: (1) The potential economic value of GI branding can reduce the urban-rural income gap, and each additional unit of GI in this region will reduce the urban-rural income difference of this region by 0.160 units, and the urban-rural income difference of neighboring regions by 0.133 units. The result is still consistent after changing the proxy variable of urban-rural income gap for robustness test; (2) The brand effect of GI can form a stronger competitive advantage in foreign trade and promote the export level of agricultural products; (3) GI can narrow the urban-rural income gap through the export of agricultural products, and agricultural product export plays an important mediating effect. In the future, the government should not only strengthen the management and protection of GI but also actively market GI products. Promoting the international mutual recognition and mutual protection of GI can ensure the agricultural product export of GI and improve the foreign trade level of GI.

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