4.6 Article

A Book-Influence-Evaluation Method Based on User Ratings of E-Commerce Platform

Journal

ELECTRONICS
Volume 11, Issue 24, Pages -

Publisher

MDPI
DOI: 10.3390/electronics11244198

Keywords

node importance; complex networks; electronic commerce; product reviews

Funding

  1. 2022 Central Government Guided Local Development Science and Technology Special Project
  2. [2022L3029]

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A new book impact evaluation method based on user rating is proposed to evaluate the influence of book nodes in online social networks. The method is proven to be efficient and accurate through analyzing real review data and comparison experiments with other metrics.
In online social networks, finding high-influence nodes is a crucial component of complex network research. A new book impact evaluation method based on user rating is proposed in this research for the social network created by the buying and selling behaviors on the e-commerce platform. It intends to rank the book nodes in accordance with customer feedback data following user purchases. The method calculates the influence score of a book by predicting its popularity based on user evaluations of the book. To verify the validity and accuracy of the method, the research analyzes a real review dataset from Amazon, a large e-commerce platform, and designs two comparison experiments with different time spans and compares them with five other web analytics metrics. The experimental findings show that the method is efficient and precise in evaluating the influence of book nodes.

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