Understanding creativity process through electroencephalography measurement on creativity-related cognitive factors

IntroductionNeurotechnology approaches, such as electroencephalography (EEG), can aid understanding of the cognitive processes behind creativity. MethodsTo identify and compare the EEG characteristics of creativity-related cognitive factors (remote association, common association, combination, recall, and retrieval), 30 participants were recruited to conduct an EEG induction study. ResultsFrom the event-related potential (ERP) results and spectral analysis, the study supports that creativity is related to the frontal lobe areas of the brain and common association is an unconscious process. DiscussionThe results help explain why some creativity-related cognitive factors are involved either more or less readily than others in the creative design process from workload aspects. This study identifies the part of the brain that is involved in the combination cognitive factor and detects the ERP results on cognitive factors. This study can be used by designers and researchers to further understand the cognitive processes of creativity.

Automated summary

This study investigates the cognitive processes of creativity using EEG technology. It reveals that creativity is associated with frontal lobe areas of the brain and that common association is an unconscious process. The findings provide insights into the roles of different cognitive factors in the creative design process.