Towards Innovation Performance of the Hospitality and Tourism Industry: Interplay among Business Ethics Diffusion, Service Innovation, and Knowledge-Sharing

This paper examines the direct relationship between business ethics diffusion and innovation performance. This study also investigates the mediating role of service innovation and the moderating role of knowledge-sharing between business ethics diffusion and innovation performance. This is quantitative research, and cross-sectional data were collected from hotels and tourism firms through adapted scales. The results show that business ethics diffusion and innovation performance are directly linked. Service innovation acts as a mediator between business ethics diffusion and innovation performance. Findings also demonstrate that knowledge-sharing moderates significantly between business ethics diffusion and innovation performance. Service innovation performs a crucial role in enhancing the innovation abilities of the hospitality and tourism industry. The current study shows that knowledge-sharing enhances the effects of business ethics diffusion on innovation performance. The theoretical model enlightens the critical role of business ethics diffusion in promoting a high level of service innovation among individuals to boost innovation performance for the hospitality and tourism industry.

Automated summary

This paper explores the direct relationship between business ethics diffusion and innovation performance, as well as the mediating role of service innovation and the moderating role of knowledge-sharing. The study uses quantitative research methods and collects cross-sectional data from hotels and tourism firms. The results indicate a direct link between business ethics diffusion and innovation performance. Service innovation acts as a mediator between these two variables, while knowledge-sharing moderates their relationship significantly. Service innovation plays a crucial role in enhancing innovation capabilities in the hospitality and tourism industry. The findings also highlight the importance of knowledge-sharing in amplifying the effects of business ethics diffusion on innovation performance.