Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

Automated summary

The metaverse is the next generation of the Internet, using augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to create a virtual platform for real-time interactions and experiences. This paper explores the potential impact of the metaverse in areas such as marketing, tourism, manufacturing, operations management, education, retailing, banking, healthcare, and human resource management, including an overview, opportunities, challenges, and research agenda.