Journal
JOURNAL OF BEHAVIORAL AND EXPERIMENTAL ECONOMICS
Volume 100, Issue -, Pages -Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.socec.2022.101923
Keywords
Field experiment; Behavioural intervention; Quality assurance programme; Faculty satisfaction survey; Higher education; Personalised message; Nudging; Norm-based; Moral suasion; Moral duty
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A randomised field experiment was conducted at the University of Malaga in 2017 to examine the effects of personalised norm-based messages on response rates to the annual faculty satisfaction survey. The results showed that the informal-moral duty and informal-social norm treatments had the strongest positive effect.
A randomised field experiment was conducted at the University of Malaga in 2017 to examine personalised norm-based messages' effects on response rates to the annual faculty satisfaction survey. This research had a factorial design that combined formal versus informal writing styles with four norm-based messages: no norm, moral suasion, moral duty and social norm. The results reveal that two treatments - informal-moral duty and informal-social norm - both had the strongest positive effect. The university's quality assurance unit applied the informal-moral duty approach the following academic year, thereby increasing the overall response rate to the annual faculty satisfaction survey by 20% over the pre-intervention year.
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