Connecting perceived effectiveness of app evolution to app engagement: a technology identity perspective

Purpose This paper extends the current literature on app engagement to identify dynamic factors that affect app engagement and the value-creation pathway that connect these factors with app engagement. Design/methodology/approach Survey data were collected from 299 app users to test the proposed research model. Findings The study found that the perceived effectiveness of evolution content and that of evolution speed impose both individual and joint positive effects on app identity, which serves as the mediation mechanism that connects these dynamic factors with app engagement. Originality/value This study takes the user perspective to explore how user perceptions of the effectiveness of app evolution content and speed, which represent unique user experiences in the app context, cultivate app engagement by enhancing app identity. Specifically, this study reveals the intertwined relationship among perceived effectiveness of app evolution, app identity, and app engagement.

Automated summary

This study extends the current literature on app engagement by identifying dynamic factors that affect app engagement and exploring the value-creation pathway connecting these factors with app engagement. The study finds that perceived effectiveness of evolution content and speed have both individual and joint positive effects on app identity, which mediates the relationship between these dynamic factors and app engagement. This research highlights the intertwined relationship among perceived effectiveness of app evolution, app identity, and app engagement.