Repurchase intention in a physical store: moderated mediating role of electronic word-of-mouth

Article Business

Fresh food online shopping repurchase intention: the role of post-purchase customer experience and corporate image

Kara Xiaohui Ma et al.

Summary: The study found that four post-purchase OCE dimensions - product-in-hand, customer support, benefits, and packaging - significantly drive customers' repurchase intention by enhancing customer satisfaction. Additionally, for firms with a good corporate image, customer repurchase intention is more easily affected by post-purchase OCE than firms with a lower level of corporate image.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2022)

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Article Business

Analysing flow experience on repurchase intention in e-retailing during COVID-19

Ipek Kazancoglu et al.

Summary: This study analyzes the effects of flow experience on repurchase intention with a focus on the mediating role of e-customer satisfaction during the COVID-19 pandemic. The findings indicate that different dimensions of flow experience have significant effects on e-customer satisfaction and repurchase intention.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2021)

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Article Business

Celebrity CEOs' credibility, image of their brands and consumer materialism

Richard Huaman-Ramirez et al.

Summary: This study examines the relationship between celebrity CEOs' credibility and brand image, finding that expertise and attractiveness have a positive impact on brand image, while consumer materialism also has a positive effect on the credibility of celebrity CEOs and their brand image.

JOURNAL OF CONSUMER MARKETING (2021)

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Article Agricultural Economics & Policy

Antecedents and consequences of brand ownership: moderating roles of social value orientation and consumer perceived ethicality in Taiwan's food industry

Wang-Sheng Chen et al.

Summary: This study empirically tested a brand ownership framework based on psychological ownership theory, finding that participative brand development significantly influences brand ownership, which in turn plays an important role in affecting brand supportive behaviors. The study also revealed the moderating role of consumer perceived ethicality in the relationship between brand ownership and brand supportive behaviors, as well as the significant differences in the relationships between participative brand development and brand ownership based on social value orientation.

BRITISH FOOD JOURNAL (2021)

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Article Management

Examining ePWOM-purchase intention link in Facebook brand fan pages: Trust beliefs, value co-creation and brand image as mediators

Kunja Sambashiva Rao et al.

Summary: This study found a positive association between ePWOM and consumer's purchase intention, with trust beliefs, value co-creation, and brand image partially mediating this relationship. The results supported a serial mediation model where ePWOM influenced purchase intentions through trust beliefs and value co-creation in a sequential manner.

IIMB MANAGEMENT REVIEW (2021)

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Article Hospitality, Leisure, Sport & Tourism