Impulse buying: A systematic literature review and future research directions

This paper performs a comprehensive analysis of academic research on impulse buying following a systematic literature review approach. Drawing on the TCCM framework suggested by Paul and Rosado-Serrano, we synthesize the impulse buying literature and develop a future research agenda. Accordingly, this review synthesizes impulse buying research in terms of theory development, context, characteristics, and methodologies to examine the development of the literature over time. This systematic review shows that impulse buying research is fragmented and still developing due to its transition from a traditional retail environment into different online channels. Furthermore, this paper proposes a conceptual framework based on the literature synthesis, presenting antecedents and mediators of impulse buying behaviour. Finally, this review identifies overlooked areas in impulse buying literature and provides insightful directions to advance research in the domain. Overall, this research effort makes a significant contribution to consumer behaviour literature, specifically to impulse buying literature.

Automated summary

This paper provides a comprehensive analysis of academic research on impulse buying, synthesizing the literature and suggesting a future research agenda. The study shows that impulse buying research is fragmented and evolving as it moves from traditional retail to online channels. Additionally, a conceptual framework is proposed to explain the antecedents and mediators of impulse buying behavior. The review also identifies overlooked areas in the literature and offers insightful directions for further research.