4.7 Article

Urban-rural mobilities: The case of China?s rural tourism makers

Journal

JOURNAL OF RURAL STUDIES
Volume 95, Issue -, Pages 402-411

Publisher

PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.jrurstud.2022.09.017

Keywords

Mobilities; Rural tourism; Urban -rural migration; Chinese middle class; Creative class; China

Funding

  1. State Scholarship Fund from the China Scholarship Council [201606190236]
  2. Research Mobility Programme of the Worldwide Universities Network
  3. Dudley Stamp Memorial Award from the Royal Geographical Society

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The ongoing development of transportation and communication technologies has increased the possibilities for people, ideas, objects, and knowledge to move across the globe. In China, government policies have led to the relocation of millions of people between urban and rural areas. Recently, there has been a shift in mobility from production-focused migration to consumption-focused mobility. This paper examines the nature of urban-rural mobilities in China through the case of China's Rural Tourism Makers (RTMs).
Across the globe, the ongoing development of transportation and communication technologies has produced growing possibilities for the mobility of people, ideas, objects, and knowledge. In China, government policies, including economic reforms and targeted migration strategies, have resulted in the relocation of millions of people within and between urban and rural areas. Recently, however, there has been an important 'mobility shift' from the production-focused migration of peasants and factory workers to more diverse forms of consumption-focused mobility. This appears to be something different from traditional forms of tourism, but more research is needed. In particular, it is important to consider who these individuals are, what motivates them, and whether they are leaving the urban for the rural or constructing hybrid spaces, mobilities, and life-styles. This paper examines the nature of urban-rural mobilities in China through the case of China's Rural Tourism Makers (RTMs). Drawing on fieldwork in four RTMs' Model Bases, including 131 interviews and participant observation, it demonstrates how mobilities are being practiced 'on the ground'. The paper argues that the binaries between production and consumption and between urban and rural break down as RTMs are both middle-class consumers and creative-class producers who continually move between urban and rural for personal and professional reasons. In so doing, the paper nuances our understanding of mobilities within China, the practices and locational choices of creatives, and post-productivist theorizations of rurality.

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