Journal
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
Volume 184, Issue -, Pages -Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.techfore.2022.122037
Keywords
Ambiguity preference; Social learning; Soil testing and formula fertilization technology; Field experiment
Categories
Funding
- National Natural Science Foundation of China General Program [71973087, 72003215]
- Modern Technology System of Agricultural Industry Economic Post Scientist Project in Rice Industry [CARS-01-48]
- Project of Ministry of Agriculture and Rural Affairs The Analysis and Early Warning of Rice Market [11200009]
- Soft Science Project of Science and Technology Department of Shaanxi Province The impact of Incentive Heterogeneity on the Extension of Green Agricultural Technology: A case study of Wheat Water and Fertilizer Integration Technology in Weihe Plain [2022KRM131]
- Special Fund project of Basic Scientific Research Operation funds of Central Universities The Influence of Peer Effect on Farmers' Green Fertilization Behavior: Based on the Analysis of the Randomized Controlled Experiment of Winter Wheat in Fen-Wei Plain [20SZYB21]
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This study explores the impact of ambiguity preference and social learning on farmers' new technology adoption. The results show that ambiguity preference has a significant influence on the adoption of soil testing and formula fertilization technology, with a stronger effect on soil testing technology. Additionally, social learning has a significantly positive impact on the adoption of both technologies. The study also finds that the adoption likelihood of the technologies varies with farmers' cognitive abilities and ages, indicating that ambiguity preference and social learning can positively promote technology adoption, particularly among older farmers. Overall, this research provides micro-foundations and policy recommendations for promoting household soil testing and formula fertilization technology in rural China and offers insights on how the government can formulate relevant policies for green environmental development.
This paper explores the impact of ambiguity preference and social learning on farmers' new technology adoption. The results show that (1) Ambiguity preference has a significant impact on farmers adoption of soil testing and formula fertilization technology, and the influence of ambiguity preference on soil testing technology adoption is more significant than on formula fertilization technology. (2) The impacts of social learning on farmers' adoption of soil testing technology and formula fertilization technology are significantly positive. (3) The adoption possibility of soil testing and formula fertilization technology demonstrates heterogeneity in different levels of farmers' cognitive abilities and ages, which indicates that ambiguity preference and social learning could positively promote farmers' soil testing and formula fertilization technology adoption, and the impact of social learning in elder farmers are more obvious. Overall, this research provides a micro foundation and policy recommendations for household soil testing and formula fertilization technology promotion in rural China and sheds light upon how the government can formulate relevant policies to promote green environmental development.
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