A comparative study on LinkedIn and Sina Weibo users' perceptions of the carbon-neutral city

A carbon-neutral city is one of the most critical topics in carbon neutrality. To study the general public and professionals' focus, we analysed the posts on Weibo and LinkedIn through Pycharm, Navicat Premium, KHCoder, and Tableau. This study included 1908 microposts (14,668 sentences) on Weibo and 533 posts (3733 sentences) on LinkedIn. On Weibo, the most influential users were governments and organisations; for example, Baotou Daily, Beijing Ecological Environment, 922 Green Travel, Baotou Evening News, and Baoding Evening News. On LinkedIn, the most influential person was the co-director of Carbon Neutral Cities Alliance. The most popular topics on LinkedIn included city, carbon, climate, neutral, energy, emission, sustainability, sustainable, neutrality and the keywords of world ; while carbon, city, energy, development, new, green, promote, neutrality, construction and industry are more prevalent in Weibo. Both LinkedIn and Weibo users focus on energy and related issues. LinkedIn users mentioned climate and sustainability most in their posts, but Weibo users concerned about green development in the construction industry.

Automated summary

By analyzing posts on Weibo and LinkedIn, we found that carbon-neutral cities are a highly discussed topic. On Weibo, the focus is mainly on government and organizational accounts, while on LinkedIn, the co-director of the Carbon Neutral Cities Alliance is the most influential person. LinkedIn users show more interest in climate and sustainability, while Weibo users are more concerned about green development in the construction industry.