4.7 Article

Product Market Competition and Corporate Relocations: Evidence from the Supply Chain

Journal

MANAGEMENT SCIENCE
Volume 69, Issue 9, Pages 5147-5173

Publisher

INFORMS
DOI: 10.1287/mnsc.2022.4586

Keywords

establishment relocation; supply chain; product market competition; knowledge spillover

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Intensified competition changes the location of business activity and affects supply chain relationships. Suppliers are more likely to relocate closer to customers in response to increased competition. This relocation leads to increased sales, improved relationships, and alignment of innovation between suppliers and customers. However, it also has adverse effects on creative innovation.
We show that intensified competition changes the location of business activity and, in turn, affects supply chain relationships. Using establishment-level data, we find that, when upstream product markets become more competitive, suppliers are more likely to relocate their establishments closer to customers. Following the supplier's relocation, its sales to the customer increase, its relationship with the customer is less likely to be terminated, and its innovation is more aligned with the customer's innovation. The relocated supplier also experiences more analyst following and institutional ownership that are in common with the customer and is more likely to issue equity than debt. However, the improved relationship, by causing the supplier to engage more in innovation dedicated to the customer, adversely affects creative innovation, which is known to drive growth.

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