4.1 Article

Comparing Populist Media: From Fox News to the Young Turks, From Cable to YouTube, From Right to Left

Journal

TELEVISION & NEW MEDIA
Volume 24, Issue 6, Pages 599-615

Publisher

SAGE PUBLICATIONS INC
DOI: 10.1177/15274764221114349

Keywords

cable news; YouTube; Fox News; the Young Turks; populism; partisanship

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This article compares populist media styles on US cable news and online video, focusing on the contrast between Fox News and the Young Turks (TYT). The study finds that TYT shares a similar style with Fox News, driven by a commercial-economic logic that values loyal viewership and intense engagement. Additionally, the article explores TYT's role in media activism and its contribution to the creation of the Justice Democrats.
This article compares populist media styles on US cable news and in online video. It juxtaposes the conservative cable giant Fox News with the progressive YouTube-based network the Young Turks (TYT). TYT stands as one of YouTube's longest running and most successful news and politics channels on the platform. This progressive digital network has long embraced a populist anchoring style that resembles Fox News and the style of its conservative YouTube competitors. This study establishes the stylistic affinity between TYT and Fox News and then explains how it is driven by a similar commercial-economic logic that prizes loyal viewership and intense engagement above all else. Shifting from political economy to media activism, this article also chronicles TYT's role in creating the Justice Democrats, the progressive PAC that recruited Alexandria Ocasio-Cortez and other Squad members. This article seeks to complicate the commonly held association between populism and political conservatism.

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