Eliciting stories of gender-transformative change: Investigating the effectiveness of question prompt formulations in qualitative gender assessments

Evaluations of gender equality initiatives in development programmes traditionally assess cognitive dimensions such as knowledge, attitudes, and awareness; and often rely solely on women's perspectives. Leveraging story-based evaluation methods, this article explores the assessment of complex gender-transformations and focuses on effective question prompts to elicit significant and meaningful narratives of change from both women and men. In collaboration with a development programme in Cambodia, a staff assessment process led to a set of criteria for considering the quality of respondent stories and testing the efficacy of four different question prompts (n = 176): verb-, value-, sphere-, and theme-based. Highlighting aspects of embodiment, the study suggests that verb-based prompts were the most effective at eliciting stories that reflect diverse experiences of both women and men in processes of gender-transformation. Findings from our analysis can support evaluators in balancing simplicity and specificity of questions in assessing the unique experiences of individuals undergoing complex change.

Automated summary

This article explores the assessment of complex gender-transformations and proposes effective question prompts to elicit significant and meaningful narratives of change from both women and men. The study suggests that verb-based prompts were the most effective.